Overview
The challenges we address (the opioid crisis, mental health, traffic safety) are not simply information gaps. They are rooted in the values, beliefs, and social norms of the people we serve. Reaching them requires more than “better messaging.” It requires a disciplined, strategic approach to communication.
Communication is a catalyst. A campaign delivered at the right moment can open a door that’s been closed. A conversation with the right stakeholder can shift a perspective. When done well, communication doesn’t just inform; it moves people toward real change.
This training is grounded in the Improving Outcomes Framework, built over 20 years to help health and safety practitioners drive meaningful results. Wherever you’re starting from, you’ll leave with a clear, repeatable process that works whether you’re planning a large campaign or walking into a single stakeholder meeting.
The $300 registration fee includes materials, a private 1-hour strategy session, and pending CHES® approval up to 8 Category I CE hours.